Driving More Conversions with ZUBBit

ZUBBit was built solely for the purpose of helping people drive conversions.
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ZUBBit was built solely for the purpose of helping people drive conversions. Whether you want more customers, app downloads, event registrations, charitable donations, or anything you can think of—ZUBBit can help you with that.

There are well over a billion pieces of content shared each day and ZUBBit helps you capture the value of every link you share. Our tool lets you attach your own call-to-action to every page you share. This means that even when you’re sharing a Huffington Post article, you can still drive conversions through your very own call-to-action.

If you’ve not already set up a Free account to road-test ZUBBit, then you can do it ==> HERE

Effective Call-to-action

Just like everything else in marketing, there needs to be a reason to click. The highest performing call-to-actions tend to be interesting, intriguing, and ultimately valuable. You’ll see a big difference in conversion rates between buttons that read “Learn More” and “Free Download”.

Some of the highest converting ZUBBit call-to-actions we’ve seen are time-sensitive, instilling a sense of urgency; and usually valuable, offering some sort of incentive to engage. Consider running a contest, giving away free ebooks, or offering exclusive trials.

Lead Magnets really do work far better than simply linking straight to your company page.

Page Relevance

An important factor to consider for conversion rates is page relevance. This refers to the relevance between the content itself and your call-to-action. For example, if you’re sharing content about a holidays in Hong Kong and your call-to-action offers great deals on holidays in Hong Kong, then the relevance will naturally drive up conversion rates. On the other hand, if you share content about restaurants and your call-to-action is to visit an accounting business, then your conversions will be most likely ZERO!

So always make your ZUBB offer something congruent with the page content and something that’s offering additional value or the solution to the page content.

Understanding Reach

Note that a 1% CTR (click through rate) with 100 impressions is only 1 conversion, but a 1% CTR with 1,000,000 impressions is 10,000 conversions. If you look at ZUBBit from an advertising standpoint, then both impressions and click throughs are equally important.

We define impressions as the number of people who visit the content, and we define clicks as the number of people who interact with your call-to-action and click on your button. Clicks define the reach of your messaging, and without reach, it won’t matter how strong your call-to-action is. If you’re not getting many impressions on your ZUBBit  links, then that’s where you should start!

Remember, If you’ve not already set up a Free account to road-test ZUBBit, then you can do it ==> HERE

This article is part of a series—also check out:

What is ZUBBit?

Why Should I Use ZUBBit?

How to Get More Clicks With ZUBBit

Driving More Conversions With ZUBBit

Creating Digital Assets with ZUBBit

ZUBBit Can Send Your Adverts Viral

Let’s Take a Tour of ZUBBit

Using ZUBBit with Facebook

Email Marketing with ZUBBit

Written by Phil Spilsbury
Businessman & Tech/Software creator. Co-Founder of ZUBBit, software for the Marketing & Advertising Industry. #Advertising #Marketing #DigitalMarketing #Content