In Let’s Talk ZUBBit Campaigns – Part 1, we talked about creating niche campaigns with ZUBBit using Facebook and in Let’s Talk ZUBBit Campaigns – Part 2, we talked about creating campaigns with ZUBBit on LinkedIn.
But now lets talk about another great place to create ZUBBit Campaigns, can you guess where?
Yes, in this article we talk Twitter
We’ve covered using ZUBBit with Twitter in terms of how to do it but in this article lets talk about some practical examples of how you can start to create some targeted ZUBBit campaigns on Twitter.
The best way to do this is to create targeted communities on Twitter is to set up a Twitter channel on a topic in your niche.
Twitter is a fantastic content engine so when creating a channel think about what people will be searching for.
As you can see, searching for #Golf brings back lots of great custom channels on Golf. Most of these will be news/content engines on the topic and that’s exactly what you want to achieve in your niche. It might be that you create multiple channels on different aspects of your topic to attract an audience from several different angles on the same topics. So for example if you were in the Digital Marketing business you could set up channels tweeting ZUBBit links to content on Email Marketing, Facebook Marketing etc with each channel and ZUBB’s pointing back to your business or service.
Twitter really is one the hot platforms to use ZUBBit on as it’s all set up for content search so maximising it’s use will be sure to you a great audience.
Another great function of Twitter is the ability for a user to set up custom watch lists on particular topics. So if your content is great that you are sharing then you will find yourself being added to new custom lists every day.
So to summarise what we’ve gone through, one of the best ways of using ZUBBit on Twitter is to create targeted Twitter channels and publish targeted content in that niche via ZUBBit links. By doing this you will create really great targeted communities of people who will read and enjoy the content you share and also will be exposed to your call-to-actions and you can track them too using our retargeting pixel functionality.