Every ZUBB link you create contains a message and a call to action button but also a photo and a name. Which photo and name a ZUBB shows depends on the brand that is was created with. A brand contains a number of settings: a photo, a name, and a home URL.
If you are promoting yourself, you would enter your full name and upload a photo of yourself as the Brand. If you are promoting a company, you would enter your company name and upload a logo of your business and likewise you could also use brands for particular products or services you sell or promote.
Remember, Call-to-actions are not the only clickable elements on a ZUBB. Visitors can also click on your brand photo or name, and where that links to is determined by the home URL you set.
Got it? Now you can learn How to Create a Brand