Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users who don’t convert right away.
How does Re-Targeting Work?
Here’s how it works: you place a small, unobtrusive piece of code on your website (this code is sometimes referred to as a pixel). The code, or pixel, is unnoticeable to your site visitors and won’t affect your site’s performance. Every time a new visitor comes to your site, the code drops an anonymous browser cookie. Later, when your cookied visitors browse the Web, the cookie will let your retargeting provider know when to serve ads, ensuring that your ads are served to only to people who have previously visited your site.
So in terms of ZUBBit, instead of putting the tracking pixel code in your website, you would put it in a ZUBB! which means you can effectively place re-targeting pixel code into any website or piece of content you want to share.
Retargeting is so effective because it focuses your advertising spend on people who have recently demonstrated interest by clicking on some content you have shared which is congruent and in the niche that your product or service sites. That’s why most marketers who use it see a higher ROI than from most other digital channels.
So you can leverage any congruent content from anywhere on the web to find potential customers interested in that niche and then as soon as you get a click you can track them and place adverts both on social media and websites that work with the re-targeting platforms (Adroll etc).
You can use re-targeting tracking pixels on both regular and hidden ZUBBs.